Eco-Friendly Formula You Can Trust

Clean meets conscience—planet-friendly

Overview

Our mission is to empower families everywhere to embrace a cleaner, greener lifestyle—one that honors the health of their loved ones and the natural world we share. Through innovative, responsibly-crafted home care solutions, we combine trusted cleaning performance with deeply rooted respect for our environment. At Good Natured Brand, we’re committed to inspiring a global community to choose eco-friendly, non-toxic alternatives that safeguard well-being, restore harmony with nature, and foster a brighter, more sustainable future for generations to come.

Why Good Natured Brand?
100% Plastic-Free
Plastic-free packaging with sustainable, planet-friendly materials
Gentle & Hypoallergenic
Hypoallergenic formulas gentle on sensitive skin for safe use by all
Safe for Kids & Pets
Safe for pets and babies, giving peace of mind for the whole family
Organic Ingredients
Natural products made with certified organic ingredients
Sustainability You Can Trust
Made in USA
Crafted with care, our products are proudly made in the USA, supporting local communities and ensuring the highest quality standards.
Non-Toxic
Safe for your family and pets, our products are free from harmful chemicals and harsh ingredients.
Green Seal Certified
Certified by Green Seal for meeting strict environmental and performance standards, ensuring eco-friendly cleaning you can trust.
Natural Ingredients
Made with plant-based and natural ingredients, our products offer a healthier alternative to traditional cleaners.
Biodegradable
Designed to break down naturally, our products minimize environmental impact and promote a cleaner, greener planet.
Hypoallergenic
Gentle on sensitive skin, our hypoallergenic formulas prioritize safety without compromising on effectiveness.
No Artificial Additives
Free from synthetic fragrances, dyes, and preservatives, our products deliver pure, natural cleaning power.
Voices From Our Community
“Our house always smells great, even with a cat and a large dog. Guests often comment on the pleasant natural scent.”
- Olivia B.
“We had a basement odor issue due to a dehumidifier leak. This product was a game-changer, solving the problem effectively. Highly recommended for tough odors.”
- Jennifer H.
“As a pet owner with two Australian Shepherds, this product eliminated dog odors for us. Even my sensitive-nosed spouse couldn’t detect any odor.”
– Michael K.

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